There are some big shakeups on the horizon in SEO. Jim, Nathan, & Nate talk through potential changes with Google’s November Core Update, the effectiveness of YouTube Shorts vs Stories, and Apple possibly getting in the search game.
Main Topic: Changes in SEO
00:24 Google Passage Indexing
05:22 Stand Alone Subheadings
08:04 Answer Targets within Subtitles
11:26 YouTube #Shorts
16:27 YouTube Stories
17:28 #Shorts Opportunity
24:29 #Shorts Content
28:33 Apple Search Engine